Privacy Policy for Central City Dentistry PLLC

Effective Date: 2/6/2025

Introduction

Central City Dentistry PLLC ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or communicate with us, including via SMS messaging, phone calls, or email.

By accessing our website or using our services, you agree to the terms outlined in this Privacy Policy. If you do not agree with this policy, please do not use our services.

1. Information We Collect

We collect both personal and non-personal information to provide and improve our services. The types of information we may collect include:

1.1 Personal Information

Personal information is any data that identifies you directly or indirectly, such as:

• Contact Information: Name, phone number, email address, and mailing address.
• Appointment Details: Requested service, preferred appointment time, and other scheduling preferences.
• Insurance Information: Insurance provider, policy details, and billing information.
• Medical and Dental History: Relevant information provided for treatment and care.
• Communication Preferences: Consent for SMS, email, or other communication methods.

1.2 Non-Personal Information

We may also collect non-personal information that does not directly identify you, such as:

• Device Information: IP address, browser type, operating system, and device type.
• Usage Data: Pages visited, time spent on our website, and interaction with site elements.
• Cookies & Tracking Technologies: Data collected through cookies and analytics tools for improving user experience.

2. How We Use Your Personal Information

We use your personal information to:

• Provide dental services, schedule appointments, and manage patient records.
• Communicate with you about your appointments, treatments, and special promotions (only with consent).
• Send appointment reminders via SMS, email, or phone.
• Process payments and insurance claims.
• Improve our website and services based on user interaction.
• Respond to inquiries and customer service requests.
• Comply with legal and regulatory requirements.

We will only process your personal information in accordance with applicable laws, including HIPAA regulations where applicable.

3. How We Share Your Personal Information

We do not share, sell, rent, or disclose your personal information to third parties for marketing or promotional purposes.

However, we may share your information under the following circumstances:

• With Your Consent: If you explicitly authorize us to share your information with another provider or third party.
• With Service Providers: We may work with third-party vendors (e.g., appointment scheduling software, insurance billing services) that assist us in delivering our services. These third parties are bound by confidentiality obligations.
• For Legal Compliance: If required by law, regulation, court order, or government request, we may disclose your information.
• For Business Transfers: In the event of a merger, sale, or reorganization, personal information may be transferred as part of the business assets.

4. SMS Communications & Consent

By providing your phone number, you consent to receive SMS messages from Central City Dentistry for appointment reminders, scheduling confirmations, and important updates. Standard messaging rates may apply.

• Opting Out: You can opt out of receiving SMS messages at any time by replying “STOP” to any message.
• Message Frequency: Messages are sent only as necessary for appointment reminders and service updates.
• Customer Support: For assistance, reply “HELP” or contact us at (603) 224-2555.

We do not send promotional or marketing-related SMS messages without your explicit consent.

5. Data Security

We implement appropriate administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, or disclosure. These measures include:

• Encrypted data storage and secure servers.
• Restricted access to personal data for authorized personnel only.
• Regular security audits and compliance with industry standards.

However, no online transmission of data is 100% secure, and we encourage users to take necessary precautions when sharing personal information.

6. Your Rights & Choices

You have the right to:

• Access, update, or correct your personal information.
• Request deletion of your data, subject to legal and medical record retention requirements.
• Withdraw consent for certain types of data processing.
• Opt-out of marketing communications, including SMS and email notifications.

To exercise any of these rights, please contact us at info@centralcitydentistry.com or (603) 224-2555.

7. Third-Party Links & Services

Our website may contain links to third-party websites, which have their own privacy policies. We are not responsible for the privacy practices of external sites, and we encourage you to review their policies before providing personal information.

8. Children’s Privacy

Our website's services are not directly intended for children under the age of 13 (it is more directed towards the adults that would be their parent(s) or legal guardian(s)), and we do not knowingly collect personal information from children without parental consent. If we become aware of such data collection, we will take steps to delete the information.

9. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in laws, regulations, or business practices. Any updates will be posted on our website with the revised effective date. We encourage users to review this page periodically.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Central City Dentistry PLLC
20 1/2 S State St, Concord, NH 03301
(603) 224-2555
info@centralcitydentistry.com